background
Wild & Orderly is a digital learning and content design practice led by Mina Kupfermann.
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The studio is often brought in for projects where the subject matter needs careful organisation and visual judgement to make it easier to digest.
Care is taken to understand tone, style and message, then pages and interactions are crafted with close attention to layout and visual detail.
ethos
The studio starts each project by looking closely at what is already there.
This means reading drafts in full and noticing the points where someone might hesitate, lose their place or be unsure what to do next.
It also includes analysing how activities work for people using screen readers, keyboards or other assistive tools, and adjusting accordingly.
Decisions are then made about structure, layout and interaction, with changes tested across screens and devices.
your project
The studio works with clients at different stages of a project.
This might mean joining early to sort out the structure before work begins, or coming in later to make the content easier to use or more coherent.
Some projects are short and focused. Others run alongside wider programmes, where learning needs to be revisited and updated over time.
Selected clients, with projects often spanning extended periods or involving ongoing editorial and learning support:
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The Royal College of Psychiatrists, Trainees Online (TrOn), CPD Online (CPDO), Healthy magazine, Top Santé magazine, Burlington Books and Eric Cohen Books.
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Mina has also collaborated with academic institutions on specialist subject matter, including the London Centre for the Study of Contemporary Antisemitism. She has worked editorially with writers and artists, including Alex Hearn and John Ros, on projects involving interpretation, structure and tone.
For copyright reasons, only selected examples appear on the Projects page.