background
Wild & Orderly is a digital learning and content design practice led by Mina Kupfermann. The studio focuses on creating clear, accessible and visually thoughtful learning experiences for organisations in education, culture, public service and the arts.
The work spans Storyline development, interaction design, visual communication and editorial refinement. Every project is shaped with a calm, structured approach that supports understanding and feels carefully made.
ethos
Wild & Orderly’s work is driven by a simple principle: learning should feel clear, grounded and thoughtfully designed.
The studio brings together design sense, editorial precision and a strong focus on accessibility. Visual hierarchy, interaction patterns and narrative structure are considered together, so the final experience feels coherent rather than cluttered. Detail matters – from the pacing of an explanation to the typographic rhythm of a page.
The aim is always to create resources that guide the learner with confidence while respecting their time and attention.
your project
Wild & Orderly collaborates with clients to shape materials that work – whether that means building a bespoke Storyline module, developing visual explanations, restructuring complex content or creating multimedia elements that support clarity.
​
Support is flexible. The studio can join at concept stage, develop complete learning journeys or enhance existing materials with design, animation or editorial polish.
Whatever the scope, the focus remains the same: accessible, well-crafted learning that feels considered and easy to navigate.
Mina has worked with a wide range of clients, from major organisations to specialist authors. Her work includes projects for The Royal College of Psychiatrists, Trainees Online (TrOn), CPD Online (CPDO), Healthy magazine, Top Santé magazine, Burlington Books and Eric Cohen Books.
​
She has also collaborated with academic institutions and writers on specialist topics, including the London Centre for the Study of Contemporary Antisemitism and author/journalist Alex Hearn.
For copyright reasons, only selected examples appear on the Projects page, but further references and demonstrations are available on request.